Petals + Moss

For Petals + Moss, an artisan plant shop in Des Moines, Iowa owned by Saley Nong, we created a visual and digital experience that captures the warmth, intention, and natural beauty of the space. Rooted in a deep appreciation for plants as both design and lifestyle, the brand needed to feel inviting, organic, and thoughtfully curated.

We led a full photoshoot of the shop’s interior, plant offerings, and team—highlighting the textures, light, and lived-in atmosphere that make the space so distinct. This visual storytelling carried into the custom website design, where every element was crafted to reflect the shop’s aesthetic while creating a seamless and engaging user experience.

The result is a cohesive presence that feels true to the in-store experience—grounded, welcoming, and effortlessly refined—allowing Petals + Moss to connect with its community both physically and digitally.