For Koos Medical Innovations, founded by Dr. Maggie Koos, we developed a brand identity that reflects both the clinical integrity and innovative spirit behind her patented medical gown design. Rooted in real-world experience, Dr. Koos set out to solve a critical gap in healthcare safety—creating a gown that maintains full coverage during movement and meets FDA critical zone requirements in practice, not just theory.

Our role was to translate this level of innovation and credibility into a visual identity that feels both trustworthy and forward-thinking. The branding was intentionally designed to communicate protection, precision, and ease—mirroring the product itself, which enhances safety while simplifying use for healthcare professionals. The result is a clean, professional brand presence that positions Koos Medical Innovations as a leader in practical, user-informed medical design.