For Koos Medical Innovations, founded by Dr. Maggie Koos, we developed a brand identity that reflects both the clinical integrity and innovative spirit behind her patented medical gown design. Rooted in real-world experience, Dr. Koos set out to solve a critical gap in healthcare safety—creating a gown that maintains full coverage during movement and meets FDA critical zone requirements in practice, not just theory.

Our role was to translate this level of innovation and credibility into a visual identity that feels both trustworthy and forward-thinking. The branding was intentionally designed to communicate protection, precision, and ease—mirroring the product itself, which enhances safety while simplifying use for healthcare professionals. The result is a clean, professional brand presence that positions Koos Medical Innovations as a leader in practical, user-informed medical design.

A white box with purple and teal medical-themed logo and text reading "KMS KOOS MEDICAL INNOVATIONS We've Got You Covered!" placed on a purple surface.
Business cards for Koos Medical Innovations, featuring a logo with a stylized figure and a medical symbol, with contact details for Maggie Koos, MD, on a textured surface with shadows.
White baseball cap featuring the logo of Koos Medical Innovations, with purple and teal graphic elements, placed against a blue background.
Close-up of a sign displaying the logo and text for KOOS Medical Innovations, featuring a blue and teal color scheme, a stylized caduceus symbol, and the phrase "We've Got You Covered!"
Sticker with the logo of KOOS Medical Innovations, featuring a large white circle with the company's initials 'KMI' in purple and a medical caduceus symbol integrated into the design, set against a blue background. The sticker is partially peeling off at the bottom right corner.