For Jody Florman, a certified wellness coach specializing in aging and vitality, I developed a complete personal brand that reflects both her depth of experience and her grounded, empowering approach to midlife health. Jody, 68, brings a lifetime of reinvention to her work—having been a sculptor, designer, muralist, and world traveler—and now helps women build strength, confidence, and sustainable vitality through personalized lifestyle coaching.
My role included a full branding kit (logo, color palette, typography, and visual identity), custom website design with integrated messaging and user journey, a styled photoshoot that captured her authenticity and presence, and ongoing brand coaching and strategy to clearly articulate her voice and offer. Together, we positioned her as a trusted guide for women who are ready to stop starting over and instead create a body and life they can feel good living in for the long term.
Working with Henry
Working with Henry has been a truly transformative experience. Through both the branding kit and the website, he was able to capture my essence not only visually through photography, but also in the voice and messaging of my brand. When I’ve shared my site with people who know me well, their response is always the same: “Oh my God, that is so Jody.” Beyond the creative work, Henry helped me gain clarity and confidence in my direction, allowing me to focus my energy in a way that feels aligned and truly set up for success.
~ Jody
