Jody Florman logo featuring gold text with a crescent moon and sun rays design on a black background.

For Jody Florman, a certified wellness coach specializing in aging and vitality, I developed a complete personal brand that reflects both her depth of experience and her grounded, empowering approach to midlife health. Jody, 68, brings a lifetime of reinvention to her work—having been a sculptor, designer, muralist, and world traveler—and now helps women build strength, confidence, and sustainable vitality through personalized lifestyle coaching.

My role included a full branding kit (logo, color palette, typography, and visual identity), custom website design with integrated messaging and user journey, a styled photoshoot that captured her authenticity and presence, and ongoing brand coaching and strategy to clearly articulate her voice and offer. Together, we positioned her as a trusted guide for women who are ready to stop starting over and instead create a body and life they can feel good living in for the long term.

Explore Jody's Website
An older woman with short blonde hair, wearing turquoise earrings and a turquoise blouse with embroidered details, is painting a detailed, realistic snake on a large canvas outdoors during daytime. She appears focused on her artwork, with a house and
Open blue tin with gold sun and moon logo, yellow background.
Two coffee mugs, one purple and one blue, with a yellow background. The purple mug is tilted and has a quote about aging and vitality, and the blue mug is upright with similar design and text.
An elderly woman with short blonde hair wearing a red embroidered top sitting on a beige couch in a living room with a large floral painting in the background.
A woman with short blond hair and closed eyes, wearing a black embroidered dress and jewelry, resting with her hand over her chest, lying on a colorful embroidered textile with intricate patterns.
Orange T-shirt with the words 'Jody Florman' and a sun design on a blue background.
Sign with a logo of a sun with rays and a crescent moon, and text that reads 'Jody Florman Wellness & Vitality Coach for Conscious Aging' on a frosted glass door framed by wooden panels.
Blue tote bag hanging on a textured peach wall with the logo and name 'Jody Florman' and the tagline 'Wellness & Vitality Coach for Consciously Aging' printed in orange.
Stylized orange coffee mug with steam rising arranged in a semi-circular pattern.
A man and woman standing outdoors during sunset, with a red rock hill and desert vegetation in the background. The man is wearing glasses and a neon yellow jacket with a nature-inspired pattern, and the woman has blonde hair and is dressed in a textured gray coat with a scarf.

Working with Henry

Working with Henry has been a truly transformative experience. Through both the branding kit and the website, he was able to capture my essence not only visually through photography, but also in the voice and messaging of my brand. When I’ve shared my site with people who know me well, their response is always the same: “Oh my God, that is so Jody.” Beyond the creative work, Henry helped me gain clarity and confidence in my direction, allowing me to focus my energy in a way that feels aligned and truly set up for success.

~ Jody

An older woman smiling and wearing a turquoise floral dress with jewelry, standing outdoors at sunset with red rock formations and sparse trees in the background.
Close-up of a pink box with the text 'JODY FLORAM' and a sunburst logo.
A woman with short gray hair wearing a green and blue dress, jewelry, and standing outdoors in front of a desert landscape with red rock formations and trees.